From Our Readers

Bea Boccalandro

A deeply helpful and easy-to-read blueprint on how business leaders can succeed in the new purpose economy.

James F Boyle

If you want to know how scaling global businesses can confidently serve human aims and purposes – and beat their competition because of it – read this book.


This superb book redefines what good performance is for companies and provides excellent examples from Unilever and many other companies. It makes clear that a company can, and should, succeed by aiming to give more than it takes.


If you care about business, people, or the planet that they share, read this book.

Valerie Patrick

This book is a must-read for all business people who want to change things for the better in their organizations and professions.


This book shares a message that is essential for the future of business and society: businesses should give more to the world than they take

“A wonderful rallying call to business leaders all over the world to step up to the greatest opportunity, and responsibility, of our time.”

— Sir Richard Branson

founder, Virgin Group

Net Positive will be pure heresy to all those who still subscribe to the failed dogma of shareholder primacy—which is exactly why we need it.”

— Arianna Huffington

founder and CEO, Thrive Global

“Carefully considered and deeply rooted in the real world of management.”

— Satya Nadella

Chairman and CEO, Microsoft

“Don’t call it a ‘business book.’ Net Positive fundamentally rethinks the way human beings—CEOs, politicians, and activists—can together reset our planet’s trajectory.”

— Paul Hawken

author, Drawdown and Regeneration

“Polman knows that when leading CEOs stand up for a more equitable world, governments are much more likely to do the same.”

— Ngozi Okonjo-Iweala

Director-General, World Trade Organization; Finance Minister of Nigeria, 2003–2006 and 2011–2015

Net Positive turns courage and principled action into an electrifying strategy for business success. It’s powerful, persuasive, and unlike any other book you’ve read.”

— Ken Frazier

Executive Chairman, Merck

Net Positive is the most compelling case that exists for why business just as much as governments must be driven by an urgent need to tackle dangerous climate change and widening inequality.”

— Kevin Rudd

26th Prime Minister of Australia and President of the Asia Society

Sir Richard Branson
Arianna Huffington
Satya Nadella
Paul Hawken
Ngozi Okonjo-Iweala
Ken Frazier
Kevin Rudd

To thrive today and tomorrow, companies must become “net positive”—giving more to the world than they take.

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The Net Positive Readiness Test


How ready is your organization for the net positive journey?

Access the 25 questions every organization should ask itself to find out where it’s got the information, commitments, and culture in place to take off…and where it needs work.

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