Reactions

“Net Positive is the most compelling case that exists for why business just as much as governments must be driven by an urgent need to tackle dangerous climate change and widening inequality.”

“Net Positive offers a new frame of mind, seeing not just the long-term benefits but also the immediate wins of getting profit and purpose to work for one another.”

“Net Positive doesn’t just puncture—it totally annihilates—the myth that profitable business and a thriving society need somehow to be at odds.”

“A compelling and inspiring case that businesses can—and should—boost their bottom lines by contributing to their communities and protecting the environment.”

“Net Positive will be pure heresy to all those who still subscribe to the failed dogma of shareholder primacy—which is exactly why we need it.”

“We are embarked” wrote Pascal almost 500 years ago. But we can take control of the ship and sail it to the Cape of Good Hope by using the compass of the greater good. The environmental challenge is a tempest. The social challenge a hurricane. Net Positive is the story of this formidable journey which we’re all invited to join. Companies, entrepreneurs, and each of us can choose this sustainable, inclusive, and resilient world we all dream of. It’s up to us. Let’s get on board.

“The net positive train is leaving the station, and the bravest, smartest leaders are already on board.”

“Net Positive is compulsory reading for any business which wants to position itself well in the more sustainable and equitable world to which we all aspire, and to thrive while doing so.”

“Investors are waking up to the fact that business can and should be profitable by serving societies, Net Positive hands these investors the insights they need to shape boardroom discussions and hold C-suites to account.”

“For every business leader who understands that making a positive impact on the world is the only viable long-term strategy but doesn’t know how to do it, here’s your guide.”

“The beauty of Net Positive is its scale. Overhaul companies, shift industries, transform markets, put capitalism in greater service of the world.”

“This is an important book about…the actions needed to transition to a net positive future. It is refreshingly direct in pointing out the courage needed as well as the respect for what it takes.”

“The tasty story of how mayo beat ketchup evolves into a master class on how CEOs and other leaders can lead the shift from degenerative to regenerative business models. A must-read.”

“Net Positive turns courage and principled action into an electrifying strategy for business success. It’s powerful, persuasive, and unlike any other book you’ve read.”

“A radically different vision for the relationship between business, civil society, and government, replacing short-term self-interest with enlightened long-term partnership for our common goals.”

“Net Positive is an unassailable argument for embracing stakeholder capitalism. Every business leader should read this book.”

“Net positive companies are mission-critical in driving stable, inclusive, climate-protecting markets. This is as much a financial transformation story as a business how-to.”

“This book detonates the idea that net zero takes us far enough. It will be extremely uncomfortable reading for corporate laggards and the vested interests that support them.”

“We don’t just need net positive companies, we need a net positive movement. This book can start it.”

“A must-read for anyone trying to build a successful company in growth markets. Really, this is the future of business.”

“Polman and Winston show business precisely how it must transform to embrace this new era of partnership and become a powerful force for economic and social renewal. It is an immensely important contribution.”

“A wonderful rallying call to business leaders all over the world to step up to the greatest opportunity, and responsibility, of our time.”

“Carefully considered and deeply rooted in the real world of management.”

“Paul and Andrew deliver the most compelling explanation yet of how to build a flourishing business by valuing your people and respecting our planet.”