Join the Net Positive email list and learn how we can create a better future. Join Here
These massive dual challenges—and other profound shifts, such as pandemics, resource pressures, and shrinking biodiversity—threaten our very existence. Other megatrends, such as the push for a clean economy and the unprecedented focus on diversity and inclusion, offer exciting new opportunities to heal the world, and prosper by doing so. Government cannot do this alone. Business must step up.
In this seminal book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston explode fifty years of corporate dogma. They reveal, for the first time, key lessons from Unilever and other pioneering companies around the world about how you can profit by fixing the world’s problems instead of creating them. To thrive today and tomorrow, they argue, companies must become “net positive”—giving more to the world than they take. A net positive company:
Improves the lives of everyone it touches, from customers and suppliers to employees and communities, greatly increasing long-term shareholder returns in the process.
Takes ownership of all the social and environmental impacts its business model creates. This in turn provides opportunities for innovation, savings, and building a more humane, connected, and purpose-driven culture.
Partners with competitors, civil society, and governments to drive transformative change that no single group or enterprise could deliver alone.
This is no utopian fantasy. Courageous leaders are already making it real—and the stakes couldn’t be higher. With bold vision and compelling stories, Net Positive sets out the principles and practices that will deliver the scale of change and transformation the world so desperately needs.
Net Positive is now available in English, Dutch and in the coming months will be published in Chinese, French, Japanese, Portuguese, Russian and Spanish.
Preface - From Paul
Preface - From Andrew
Seeking Transformative Partnership
From Our Readers
A deeply helpful and easy-to-read blueprint on how business leaders can succeed in the new purpose economy.
If you want to know how scaling global businesses can confidently serve human aims and purposes – and beat their competition because of it – read this book.
This superb book redefines what good performance is for companies and provides excellent examples from Unilever and many other companies. It makes clear that a company can, and should, succeed by aiming to give more than it takes.
If you care about business, people, or the planet that they share, read this book.
This book is a must-read for all business people who want to change things for the better in their organizations and professions.
This book shares a message that is essential for the future of business and society: businesses should give more to the world than they take
“A wonderful rallying call to business leaders all over the world to step up to the greatest opportunity, and responsibility, of our time.”
“Net Positive will be pure heresy to all those who still subscribe to the failed dogma of shareholder primacy—which is exactly why we need it.”
“Carefully considered and deeply rooted in the real world of management.”
“Don’t call it a ‘business book.’ Net Positive fundamentally rethinks the way human beings—CEOs, politicians, and activists—can together reset our planet’s trajectory.”
“Polman knows that when leading CEOs stand up for a more equitable world, governments are much more likely to do the same.”
“Net Positive turns courage and principled action into an electrifying strategy for business success. It’s powerful, persuasive, and unlike any other book you’ve read.”
Order Your Copy
Net Positive is now available in English, Dutch, Spanish and Portuguese with more translations on the way.
More international retailers